According to a survey on the influencer marketing industry in Australia conducted in February 2023, 61 percent of brands claimed that they worked with the same influencers across different campaigns. In contrast, the share of brands that claimed to avoid repetition and use other influencers for their campaigns was much lower.
Intentions on repeating partnerships with influencers for brands in Australia as of February 2023
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Influencer Marketing Hub. (February 7, 2023). Intentions on repeating partnerships with influencers for brands in Australia as of February 2023 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/
Influencer Marketing Hub. "Intentions on repeating partnerships with influencers for brands in Australia as of February 2023." Chart. February 7, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/
Influencer Marketing Hub. (2023). Intentions on repeating partnerships with influencers for brands in Australia as of February 2023. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/
Influencer Marketing Hub. "Intentions on Repeating Partnerships with Influencers for Brands in Australia as of February 2023." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/
Influencer Marketing Hub, Intentions on repeating partnerships with influencers for brands in Australia as of February 2023 Statista, https://www.statista.com/statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/ (last visited December 20, 2024)
Intentions on repeating partnerships with influencers for brands in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1369637/australia-intensions-on-repeating-partnerships-with-influencers-for-brands/
